Construction Company SEO Campaign: M Jarrald

When starting work on the M Jarrald site, performing an all-important final-fix was first up on our list – after all, before building on existing pages with brand new SEO efforts, the WifiMedia team had to ensure their foundations were sound. Swapping spirit levels and safety goggles for a digital toolkit, we streamlined and submitted the sitemap, before tackling even the smallest on-page errors, from broken like to internal 301 redirects, earning a SEMRush score of over 98%. Not a bad way to kick things off! 

With the site technically prepped and ready for some brand new additions, our optimisation specialists got to work, diving head-first into a refined keyword research and mapping process. Designed to help their newly refined pages climb the ranks of search engine results, this step uncovered hundreds of the industry’s best, most relevant terms and phrases – all of which we whittled down to a short list designed to take the site to new heights. With one primary and a handful of secondary keywords assigned to each page, digital domination was on the horizon. 

Armed with a strong list of carefully sourced keyword and a site primed for editing, it was time for us to make the M Jarrald site WifiMedia. Bringing all of our previous efforts to life, our specialists optimised every available touchpoint including metadata, heading hierarchies, body content, and images before using NitroPack to boost site speed beyond even the highest of expectations. But we didn’t stop there. Seeing further opportunity for use of our keyword data, the WifiMedia team also implemented a fully-optimised blog and case study section – keeping the site up to date, on the ball, and at the top of rankings for relevant terms. 

The importance of location – both online and offline – shouldn’t be overlooked. That’s why, at the next step of our construction company SEO process, our team created as many opporitnites for  the M Jarrald site to be found as possible, crafting and auditing directory listings in all the right places including consistent NAPs. The result? A huge set of relevant inbound links, boosted online authority, improved visibility, and, most importantly, more traffic.

Our work is never done. With our first set of on-site improvements installed and bringing M Jarrald more leads than ever before, our experts have kept their finger on the pulse of the construction industry, deriving data from Google Search console to track site and keyword performance – delivering regular, digestible reports to the client, and making regular updates designed to keep the site one step ahead at all times.